Can ads get simpler and more direct than this? Instead of a whole article on brand philosophy or a laundry list of all the technical features, the iPad 2 ad features just the essential benefits to attract its potential consumers.
Some of you may ask? Is it because iPad 2 is so well known that it can get away without telling more? Perhaps. Regardless, the key lesson is that less is more, and we can all learn to give powerful messages with less words.